Data Management Platform

Froyoo initiates the process by collecting multiple types of anonymized data, including demographic and behavioral information, to understand the target audience better. This foundational step provides a comprehensive overview of customer preferences and behaviors.

Using core demographics like age, location, language, or interests, Froyoo builds data-driven customer personas. These personas serve as the foundation for understanding client’s customers and their unique preferences, interests, and affinities.

Froyoo goes beyond historical data, mapping out detailed customer journeys across various channels and platforms. This step allows for a deeper understanding of how to effectively deliver messages for higher impact and engagement.

Recognizing the value of exploring different advertising channels, Froyoo ensures its clients reach diverse audiences across various platforms. Building a strong presence and providing value on different channels is crucial for maximizing audience engagement.

To fine-tune segmentation strategies, Froyoo conducts A/B testing together with its partners, continuously measuring and analyzing data to refine audience targeting. This iterative approach ensures that the most effective strategies are employed for clients’ campaigns.

Froyoo emphasizes the importance of maintaining a balance in audience segmentation. Avoiding overly vague or overly narrow audience groups, the focus is on providing each member with personalized and exciting content as a supportive tool for achieving clients’ advertising goals.