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Explore the latest trends and breaking news in the dynamic landscape of adtech

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  • AdTech

How to Improve Data Quality for Use in AI/ML

The advent of Artificial Intelligence (AI) and Machine Learning (ML) involved has given us enormous opportunity. With the use of AI, you can make q…


  • AdTech

GDPR vs AdTech: What you need to know in 2023

When the EU legislation on EU citizens’ privacy came into effect in 2018, the entire AdTech industry was severely disrupted: from companies leaving…


  • AdTech

Everything You Must Know About In-App Advertising

We live in the era where we can leave home with just our phone and still have everything we need: our watch, our wallet, our email, our games, our …


  • AdTech

Zero-Party, First-Party, Third-Party Data: Know the Difference

Progress stops for no one, marketers and businesses included. In the strive for more transparency and ethical collection of data from user activity…


  • AdTech

Get a PET and win in the privacy game

Targeted advertising is going to drastically change to accommodate the new user privacy requirements. As more users on the internet are concerned a…


  • Big Data

5 Reasons Why You Need a Data Management Platform Now

We live in the age of accelerated innovation. From the Internet of Things (IoT) to the advent of AI, it sometimes feels like every week brings abou…


  • Big Data

Why Your Business Needs CTV and DOOH Advertising in 2023

It would be an understatement to call the last few years the world experienced just ‘disruptive’. For nearly every aspect of everyday life and busi…


  • Big Data

How the Metaverse Will Redefine Advertising and AdTech

Though the metaverse isn’t yet truly here, it is coming, and big business as well as audiences around the world are preparing for it. According to …


  • Big Data

The Basics You Need to Know About the AdTech Supply Chain

In today’s digital world, digital advertising is a must. If you want your brand to reach audiences effectively and efficiently, getting seen on app…


  • Big Data

7 Reasons Why a DMP is Your Business’ Lifesaver

We live in the Information Age, where data is king. Get the right information, and you can be ahead of the game and outdo your competitors, no matt…