Explore the latest trends and breaking news in the dynamic landscape of adtech
with our up-to-date insights.
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Explore the latest trends and breaking news in the dynamic landscape of adtech
with our up-to-date insights.
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AdTech
Big Data
When was the last time you watched a TV movie or show, going through long commercials every 15 minutes or so? Chances are you switched to the conve…
September 12, 2024 6 minute read
For four years now, Google has been on the path to deprecating third-party cookies when using Google Chrome. However, in July 2024, Google announce…
August 13, 2024 6 minute read
As technology evolves, people are more inclined to get and replace gadgets regularly. The average person has 2-3 devices they keep connected, chang…
July 24, 2024 6 minute read
The advent of Artificial Intelligence (AI) and Machine Learning (ML) involved has given us enormous opportunity. With the use of AI, you can make q…
December 10, 2023 4 minute read
When the EU legislation on EU citizens’ privacy came into effect in 2018, the entire AdTech industry was severely disrupted: from companies leaving…
October 2, 2023 4 minute read
We live in the era where we can leave home with just our phone and still have everything we need: our watch, our wallet, our email, our games, our …
September 4, 2023 5 minute read
Progress stops for no one, marketers and businesses included. In the strive for more transparency and ethical collection of data from user activity…
July 7, 2023 5 minute read
Targeted advertising is going to drastically change to accommodate the new user privacy requirements. As more users on the internet are concerned a…
July 3, 2023 4 minute read
We live in the age of accelerated innovation. From the Internet of Things (IoT) to the advent of AI, it sometimes feels like every week brings abou…
May 23, 2023 5 minute read
It would be an understatement to call the last few years the world experienced just ‘disruptive’. For nearly every aspect of everyday life and busi…
April 27, 2023 5 minute read