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- AdTech
Why Real Time Data Is Becoming the Backbone of Modern AdTech
Introduction Imagine this.A campaign manager launches a promotion in the morning. By noon, performance drops in one region, but the system does not…
November 27, 2025 3 minute read
- AdTech
The Identity Crisis: Life After Cookies, MAIDs, and Device IDs
A Turning Point for Digital Advertising For years, digital advertising has relied on third-party cookies, mobile advertising IDs, and device identi…
October 14, 2025 3 minute read
- AdTech
CTV Advertising: The New Battleground for Ad Dollars
Intro: The Shift From Linear to Connected TV Not too long ago, watching TV meant flipping through channels and sitting through the same commercials…
September 13, 2025 4 minute read
- AdTech
The Power of Audience-Based TV Advertising (CTV) for Brands
When was the last time you watched a TV movie or show, going through long commercials every 15 minutes or so? Chances are you switched to the conve…
September 12, 2024 6 minute read
- AdTech
What Google’s Decision on Cookies Means for Your Business
For four years now, Google has been on the path to deprecating third-party cookies when using Google Chrome. However, in July 2024, Google announce…
August 13, 2024 6 minute read
- AdTech
- Big Data
Understanding Identity Graphs and Why They Are Important for Marketers
As technology evolves, people are more inclined to get and replace gadgets regularly. The average person has 2-3 devices they keep connected, chang…
July 24, 2024 6 minute read
- AdTech
- Big Data
How to Improve Data Quality for Use in AI/ML
The advent of Artificial Intelligence (AI) and Machine Learning (ML) involved has given us enormous opportunity. With the use of AI, you can make q…
December 10, 2023 4 minute read
- AdTech
GDPR vs AdTech: What you need to know in 2023
When the EU legislation on EU citizens’ privacy came into effect in 2018, the entire AdTech industry was severely disrupted: from companies leaving…
October 2, 2023 4 minute read
- AdTech
Everything You Must Know About In-App Advertising
We live in the era where we can leave home with just our phone and still have everything we need: our watch, our wallet, our email, our games, our …
September 4, 2023 5 minute read
- AdTech
Zero-Party, First-Party, Third-Party Data: Know the Difference
Progress stops for no one, marketers and businesses included. In the strive for more transparency and ethical collection of data from user activity…
July 7, 2023 5 minute read
